The reason why China could be the competitor over other countries such as Britain and India is purely the financial backing that comes with making major blockbusters. China is currently undergoing an economic boom which has seen them break majorly into Soccer and with the release of The Great Wall the film industry.
Like soccer in China, The Great Wall has been able to lure a two major American actors to star. Casting Matt Damon is a statement because it is not a small film by any stretch of the imagination and pairing that with an established Chinese director in Yimou Zhang we can see that this is the first step in China establishing itself as a major player. With a budget of $150 million China could rival the production of American movies. Money is not everything though and quality is what could set China apart.
China could prove to be a haven for directors who want to make blockbuster movies without the studio involvement. Imagine directors who make quality small budget films given the opportunity to take their talents east and be given a budget and freedom. Its no secret that the biggest problem Hollywood has is Hollywood itself. The Hollywood studios need competition otherwise the quality will continue to deteriorate, China is a perfect rival to the studios of America. It could also be a great showcase for Asian talent to break into the mainstream.
Competition is good for the industry because there will be a motive to start making quality again, and if China is smart about how they make movies it could be the jump-start the industry has needed for the past 10 years. Obviously there could be problems, the biggest being imitation, if the Chinese film industry starts making comic book movies of the same quality of Hollywood then we now have two major players who are saturating the market with mediocrity.
The option is there for talent now, Matt Damon did it, and i can guarantee that many more people will jump ship in order to be more creative and to financially benefit from this ever growing economy and hopefully the quality of Chinese film could be better than that of Hollywood which in turn makes Hollywood try harder.
The industry is in a bubble at this point in time and soon its going to burst, by 2020 I predict. I have faith in China to provide a healthy competition to Hollywood, because without competition there is no reason to improve and then we will be getting the same old stuff year after year.
Overall I believe that China becoming a powerhouse in the film and television industry could be very beneficial in the long run. Hollywood needs to be rivaled and China could be the key. I hope The Great Wall does well financially and i hope that it is a good movie. A review could be on the horizon.
Written By
Ashley Harvey
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