I think its fair to say that over the past year my "hype" for movies has died down to a depressing level. The last film I was hyped for was Rogue One and with that film being a massive disappointment I feel myself not looking forward to any upcoming releases. Sure there are films I want to see but I am not hyped more cautious especially with Blade Runner 2049 which was a film I was hyped for before I saw Arrival now I fear for what it may be. Although I do think there may be other factors at play.
Marketing has started to annoy me, with some films hitting you over the head with trailers to the point where you don't want to see it and others leaving a trailer so late that you start to suspect that the studio has little faith. I can no longer trust trailers especially with Rogue One's trailer flat out lies and with every trailer looking and feeling the same it has got to the point where I would rather go into some films blind. Not to say that all trailers are bad but the fact that it seems that every trailer must have a "wow" moment or a pop song just ruins the point of a trailer, in my opinion a trailer should feel unique to a film or franchise essentially a sales pitch for the audience but with everything being the same there is no individuality and it does ruin the hype.
Another factor that ruins hype for me is other people, that may sound selfish and to an extent it is but when I hear and see other people getting insanely hyped for a film it does put me off depending on the film. The best example was The Force Awakens, I doubt we will ever get a film as anticipated as this ever again but I had to take days off from college leading up to it purely because I would have become very angry at certain people because it would be nothing but people hyping something that in some cases they have no reason to be hyped about. With The Last Jedi trailer I am less hyped for that film, not because it was a bad trailer it is fine and the film will be better than Rogue One but having the masses "analyse" the trailer and theories it becomes too much and when you start to see past it and know that a lot of these people probably don't really care about Star Wars its a shame.
Hype can be important and I do feel that over the last couple of years we have lost the good type of hype in favour of this trendy hype where young teens are hyped for Jurassic Park sequels and comic book characters they didn't know until the popular culture demanded a Wikipedia search, whereas I want more of the big movie hype, for better or worse a Batman Vs Superman hype. Blockbusters need to feel like events again and sadly to me they are starting to not be important anymore. There is a new Pirates of the Caribbean that should be a big deal but it feels small and it does not help that the trailer makes it look an uninspired CGI mess.
So I just want to know where the hype went or has hype finally died and been replaced with this "faux" hype a weird trend where you have to hype everything. I hope I can be hyped again and to be honest the sooner we get to The Last Jedi or Blade Runner the hype probably will spark I just don't want to be mad at movies anymore.
Written By
Ashley Harvey
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